Ayurveda the age-old practice of traditional medicine has been one of the choices, for treatment of day-to-day ailments among Indians for long. According to NSSO data, at least 1 in 4 Indians believe in this alternative system of healing. There has been a renewed focus on Ayurveda by Government of India, through the newly established ministry of AYUSH. In spite of the age-old beliefs and various efforts to promote Ayurveda, it accounts for only a small percentage of the Indian medicine market. There is a growing lack of trust in the system vis-a-vis allopathy, the modern medical system, due to almost a lack of evidence-based treatment, efficacy and quality issues. Healing Hands & Herbs Pvt. Ltd. (HH&HPL) has brought in a new approach to this traditional knowledge by addressing the trust issues with great care.
HH&HPL in collaboration with Healing Hands Clinic has gathered immense knowledge and experience in the treatment of anorectal and digestive diseases for over 8 years. Together with a team of surgeons, physicians, ayurvedacharyas, clinical researchers and pharmacists HH&HPL has developed proprietary ayurvedic medicines for chronic lifestyle diseases viz. constipation, piles, bowel ailments etc.
Constac the proprietary ayurvedic medicine for constipation has been developed with scientific patient data evaluation spanning for over five years. Conclusively, there are two different formulations which have evolved through research at HH&HPL, Constac the mild formulation for lifestyle-based mild constipation and Constac Plus the strong formulation for chronic constipation. Both the medicines go through a unique process during the formulation development stage, which has been applied for a patent, to improve efficacy and minimises undesirable effects. Finally, the medicines have gone through clinical trials with efficacy studies for Constac and Constac Plus published in Scopus indexed, peer-reviewed journals. Stability study for both Constac & Constac Plus has also been conducted and published, clearly evaluating the consistency and quality over the entire product life cycle. Notably, the medicines undergo rigorous quality checks at all stages of production right from testing of raw materials, manufacturing as well as post-production. Apart from the efficacy and quality, HH&HPL has come up with a uniquely communicative packaging to convey its primary belief, “healing begins with a good feeling”.
All these attributes form a part of the product development cycle at HH&HPL, making it a unique proposition, the only one of its kind in ayurvedic medicines in India today.
These efforts have been validated by the recognition of HH&HPL as a startup for its innovation, development of products and services and for its high potential for growth and employment generation by Department of Industrial Policy and Promotion, Government of India.
